CAIRO - 6 March 2019: Egypt's Tourism Minster Rania el Mashat announced the opening of the Egyptian pavilion at the Internationale Tourismus-Börse Berlin (ITB Berlin), the World’s Leading Travel Trade Show.
The Minister arrived in Berlin on March 5, heading a tourist delegation from the public and private sector to partake in the Internationale Tourismus-Börse Berlin (ITB Berlin).
The event began on Wednesday and will run until March 10.
In this regard, Mashat declared: “The Egyptian pavilion in ITB Berlin had been equipped by new modern technology which gives an opportunity to see the tourist destinations in Egypt as a part of “Branding by Destination” campaign which the Tourism Ministry launched.”
The 1172-meter square pavilion includes 100 participants, including 35 tour operators, 59 hotels, EgyptAir, Air Cairo, and the Egyptian Tourism Federation.
The event is featuring a 3D hologram of the golden mask and throne of Tutankhamun to be shown during the gathering. Moreover, the visitors will get the chance to explore the depths of the Red Sea through virtual reality experience and 3D glasses as well as screening 360-degree videos about Sinai Trail which is the first long walk in Egypt passes through Mount St. Catherine.
The Egyptian pavilion will also include King Ramsis II through holographic augmented reality technology.
The minister highlighted the fact that Egypt’s participation in ITB Berlin is totally based on the quality, not quantity by showing Egypt’s image in a modern and competitive way, adding a series of meetings will be held during ITB Berlin.
Furthermore, during the event the slogan of the ministry’s campaign on opening the Grand Egyptian Museum (GEM) will be put on ITB Berlin tickets, and also to promote the opening, giant banners of GEM 2020 are being placed in Berlin streets to attract everyone’s attention to the inauguration of the biggest museum in the world.